Culture
Turning Service Sales Into Market Making
I’ve spent my career building and scaling companies by finding simple levers that create outsized results. Here’s one that many leaders miss. Service firms can become market makers, not...
6 things founders misunderstand about personal branding
If you’ve spent any time on LinkedIn, you’ve probably had the same thought many founders have: “Do I really need to become a content creator to build a successful...
7 Productivity Tips for Entrepreneurs With Long Desk Hours
Long desk hours are a reality for many entrepreneurs. Unfortunately, spending most of the day at the workstation can make it challenging to stay productive, focused, and energized. As...
Stop Overhyping AI And Get Practical
AI is real. The hype is louder. Lately I keep hearing a line that makes me roll my eyes: spend five hours a week “playing” with AI or you’ll...
7 ways founders can lead without tying their worth to outcomes
Every founder knows the feeling. A customer churns, an investor passes, a product launch underperforms, and suddenly it feels personal. Even when you understand intellectually that startups are uncertain...
8 signs the quiet pain of pretending everything’s fine is holding you back
From the outside, entrepreneurship often looks like confidence in motion. You post the wins, celebrate milestones, and keep telling people that things are moving in the right direction. But...
Stop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that marketing matters. That’s a dead-end conversation....
6 reasons the smartest founders treat cash like oxygen
Most founders say they understand cash flow. Fewer actually feel it in their bones until something breaks. Usually it happens after a strong month of growth, a delayed customer...
8 questions every founder should ask before adding their next leader
One of the hardest moments in building a company happens right after growth starts working. Revenue climbs, customers multiply, your calendar turns into controlled chaos, and suddenly the team...
7 leader behaviors that quietly erode team respect
Most founders worry about losing customers, missing runway targets, or getting outpaced by competitors. Far fewer realize that the thing quietly damaging their company might be happening inside their...
