Posts by Shopie More
Agencies Aren’t Second-Class To SaaS
Every dinner with investors seems to end the same way. Someone sighs and says they just want a SaaS company. The subtext is clear: agencies are messy, fragile, and hard to scale. Here’s my stance: agency businesses are unfairly discounted—and they can be powerful, durable, and freeing when built right. This matters now. Markets are…
Read More3 reasons this conversation can save co-founder relationships
If you’ve been building with a co-founder for more than a few months, you’ve probably experienced it. A small disagreement about hiring turns into a bigger argument about priorities. A discussion about fundraising suddenly becomes a debate about risk tolerance. What starts as a business conversation often reveals something deeper about expectations, communication styles, and…
Read More8 Common Mistakes Entrepreneurs Make in Partner Visa 820 and 801 Applications
The Australian Partner Visa (subclass 820/801) is one of the most document-heavy and closely-examined categories of visa in the immigration system. If you’re an entrepreneur looking to apply for one of these and expand your business in a new location, such as Australia, you will need to ensure you meet the requirements to qualify. The…
Read MoreStartups Must Stop Skimping on Branding
Founders tell me they can’t afford branding. I say they can’t afford weak branding. If you’re building something that could be your life’s work, treat it that way from day one. My stance is simple: early branding isn’t a luxury—it’s a growth multiplier. It sets the tone for sales, trust, hiring, partnerships, and pricing. Skip…
Read More3 ways to find your content voice before you feel like an expert
If you’ve ever opened LinkedIn, stared at the blinking cursor, and thought, “Who am I to talk about this?” you’re not alone. Many early-stage founders assume they need more experience, more customers, or a bigger audience before they can start creating content. The problem is that content is often how those opportunities arrive in the…
Read MoreTurning Service Sales Into Market Making
I’ve spent my career building and scaling companies by finding simple levers that create outsized results. Here’s one that many leaders miss. Service firms can become market makers, not just vendors. That shift changes growth curves for everyone involved. My stance is direct: turn your sales force into a distribution engine for tools your clients…
Read More6 things founders misunderstand about personal branding
If you’ve spent any time on LinkedIn, you’ve probably had the same thought many founders have: “Do I really need to become a content creator to build a successful company?” It’s an understandable reaction. Personal branding has become one of the most talked-about growth strategies in entrepreneurship, yet much of the advice surrounding it feels…
Read More7 Productivity Tips for Entrepreneurs With Long Desk Hours
Long desk hours are a reality for many entrepreneurs. Unfortunately, spending most of the day at the workstation can make it challenging to stay productive, focused, and energized. As tasks pile up and distractions come up, you can experience mental fatigue and physical discomfort. The good thing is that small adjustments to your routine can…
Read MoreStop Overhyping AI And Get Practical
AI is real. The hype is louder. Lately I keep hearing a line that makes me roll my eyes: spend five hours a week “playing” with AI or you’ll never catch up. That’s not how progress or business works. My take is simple: you don’t need to obsess over every AI toy to win. You…
Read More7 ways founders can lead without tying their worth to outcomes
Every founder knows the feeling. A customer churns, an investor passes, a product launch underperforms, and suddenly it feels personal. Even when you understand intellectually that startups are uncertain by nature, it’s easy to let business results become a scoreboard for your self-worth. The challenge is that entrepreneurship creates a unique psychological trap. Your company…
Read More8 signs the quiet pain of pretending everything’s fine is holding you back
From the outside, entrepreneurship often looks like confidence in motion. You post the wins, celebrate milestones, and keep telling people that things are moving in the right direction. But behind many founder success stories is a less-discussed reality: the exhausting habit of pretending everything is fine when it isn’t. The pressure to appear strong can…
Read MoreStop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that marketing matters. That’s a dead-end conversation. If someone doesn’t see the value of marketing, they are not a fit. The real job is different. The goal isn’t to sell the idea of…
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