Carmakers expand dealerships to boost sales: Do they have right products?

Maruti Suzuki India, the country’s largest maker of passenger cars, wants to add more layers to its dealerships with Nexa Studio and Arena Satellite outlets, to go with its existing Arena and Nexa showrooms. Clearly, the company has come a long way from 2015, when it raised eyebrows with its decision to start the Nexa channel for a more premium buying experience.

But Nexa, which started with the S-Cross, a crossover between a sedan and a sports utility vehicle, has come good. In nine years, it has sold 2.7 million vehicles and grown steadily to contribute 33 per