Posts by Shopie More
Why Celebrity Investors Should Drink The Product
I’ve spent years building brands with celebrities circling the table. Managers and agents often repeat the same advice to their clients: don’t put in cash, get everything in kind. That playbook protects them, but it also keeps them distant. My view is simple: the only thing that moves a celebrity from swag to stake is…
Read MoreThe 7 biggest lies young entrepreneurs still tell themselves about success
If you have ever stared at someone else’s funding announcement on LinkedIn and felt that quiet panic in your chest, you are not alone. Most young founders I meet are ambitious, capable, and quietly exhausted from chasing a version of success they are not even sure they believe in. We consume startup Twitter threads, Y…
Read MoreWhat’s the Best Way to Invest $500,000 for Growth?
Earning money is often the easiest aspect of personal finance. The real challenge comes with figuring out how to compound growth and turn it into something that lasts for a lifetime. Whether you have $100,000, $500,000, or several million dollars, there are always going to be questions about how to optimize for ROI. And while…
Read MoreThe Crucial Significance of Conflict Management Training in the Workplace
No matter how big or small a company is, there are bound to be conflicts in its teams. Every person has differing views and ways they believe are best for handling workflow, clients, and executing projects. When conflicts arise, addressing them and uniting the team as a cohesive unit is imperative. A conflict on the…
Read MoreHow to build a simple content strategy for B2B startups
You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B founder with limited runway, a tiny team, and customers to close, content strategy often turns into a vague goal instead of a concrete system. You publish a few posts, miss a month, then…
Read MoreThe complete guide to startup accounting for non-financial founders
You didn’t start a company because you love spreadsheets. Yet somehow you’re now staring at a bank balance, a Stripe dashboard, a pile of receipts, and an investor asking about “runway” and “burn,” wondering how all of this fits together. Most first-time founders learn accounting reactively, usually after something goes wrong. This guide is meant…
Read MoreEvery confident founder I know learned these 7 lessons the hard way
Confidence in startups rarely looks like bravado. It looks quieter than that. It shows up as decisiveness under pressure, calm conversations with investors, and the ability to say no without overexplaining. If you are early in your journey, it can feel like confident founders were simply born that way. They were not. Almost every confident…
Read MoreFostering a Dog Creates Lasting Change for the Dog and the Shelter
A six-year-old Labrador mix named Luna spent months in a packed shelter. She lived in terror of the other dogs and couldn’t make eye contact with anyone. Savanna Tolley, a dog trainer and owner of The Dog Wizard, says Luna had “completely shut down.” Luna’s life changed when a foster caregiver took her in. Gentle…
Read MoreWhat is customer discovery (and how to run your first 10 interviews)
You’ve probably felt it already. You have an idea that feels right, a few friends say it sounds interesting, and you keep tweaking a product in your head late at night. But when you try to explain it to someone outside your bubble, the conversation goes fuzzy. They nod, ask polite questions, and nothing concrete…
Read MoreHow to validate your business idea using customer interviews
You probably already know the advice: “Don’t build until you talk to customers.” And yet here you are, with a Notion doc full of ideas, a half-built MVP, and a quiet fear that you’re still guessing. Customer interviews sound simple, but most founders either avoid them or run them so poorly that they get false…
Read MoreBenefits of Maintaining an Organized Property
Organized property is a term widely used but hardly understood. What is organized property? By definition, it is land or real estate that is professionally managed and taken care of. This care extends to all of the property’s needs. A popular example of organized property is a storage locker. These units are carefully maintained and…
Read MoreAI Won’t Replace Trust in Marketing
Generative AI is impressive, but it still misses what matters most in marketing: trust. That’s my stance, and it comes from hard-won experience. As a founder and operator, I’ve watched the hype grow louder while the work of earning trust has not changed. Marketing runs on authenticity, not shortcuts. When content feels fake, people check…
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