Style

How to decide between building in public and stealth (pros and cons)
You’ve got an idea you can’t stop thinking about. Part of you wants to share the journey, post weekly updates, and let the internet hold you accountable. Another part...
A Minneapolis Winter Like No Other
Philip Cheung has covered the Russian invasion of Ukraine and last year’s fires in Los Angeles, where he lives. He also photographed the massive street protests that emerged in...
Catherine O’Hara’s Unforgettable Delivery
In 1978, the actress Catherine O’Hara, then a twenty-four-year-old cast member on the cult Canadian sketch-comedy show “SCTV,” told a late-night interviewer that at times she felt underestimated as...
The Perennial Predicament of the Artist with an Office Job
In “The Copywriter,” by Daniel Poppick, a poet searches for meaning in the grindset. Source link
How the Murdoch Family Built an Empire—and Remade the News
St. Bride’s, situated in an alley just off Fleet Street, is known as the journalists’ church. Having weathered not a few disasters—the Great Fire of London, in 1666, the...
What a “Melania” Cinematographer Hoped to Accomplish
What did you make of the President and Melania? And what’s different about filming a movie in the White House or on Air Force One?Well, the film we were...
Lei Is a New Jewel of Chinatown
Doyers Street is a one-block strip in Chinatown that starts off perpendicular to the Bowery and then curves ninety degrees, like a lowercase “r,” to terminate against the bustle...
Stop Writing Emails Like Term Papers
I’m Erik Huberman, and I have a simple rule for email: if you wouldn’t say it out loud, don’t write it that way. Email is a conversation, not a...
One Last Sundance in Park City
I encountered a version of this phenomenon on the first morning of my first Sundance. Trying to find my way around festival headquarters, I ran into a colleague from...
App Measurement in a Privacy-First World: How AppsFlyer Helps Teams Understand App Performance
Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms...
Marketing Works When You Respect Three Rules
I’ve built companies and helped grow almost 6,000 brands. The pattern is clear. Great marketing runs on three simple principles: awareness, nurturing, and trust. This isn’t theory. It’s what...
“An Ark” Imagines the Afterlife; “Data” Imagines a Corporate Hell
There will be future applications of “mixed reality,” I’m sure, and I hope they work with funkier material. Personally, I’d rather get clobbered by holographic McKellens than be told...