Style
Stop Writing Emails Like Term Papers
I’m Erik Huberman, and I have a simple rule for email: if you wouldn’t say it out loud, don’t write it that way. Email is a conversation, not a...
One Last Sundance in Park City
I encountered a version of this phenomenon on the first morning of my first Sundance. Trying to find my way around festival headquarters, I ran into a colleague from...
App Measurement in a Privacy-First World: How AppsFlyer Helps Teams Understand App Performance
Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms...
Marketing Works When You Respect Three Rules
I’ve built companies and helped grow almost 6,000 brands. The pattern is clear. Great marketing runs on three simple principles: awareness, nurturing, and trust. This isn’t theory. It’s what...
“An Ark” Imagines the Afterlife; “Data” Imagines a Corporate Hell
There will be future applications of “mixed reality,” I’m sure, and I hope they work with funkier material. Personally, I’d rather get clobbered by holographic McKellens than be told...
A Century of Life in the City, at the Movies
The Australian singer-songwriter Hatchie has steadily built a little dream-pop world suspended between the synth music of Kylie Minogue and the washed-out guitars of the Cocteau Twins. Following stints...
The Complete Guide to Launching on Product Hunt (For First-Timers)
You finally have something real. Not a side-project sketch or a half-working demo, but a product people can actually use. Now someone suggests, “You should launch on Product Hunt.”...
Till Lauer’s “Targeted”
For the cover of the February 9, 2026, issue, the artist Till Lauer evokes the recent killings of civilians by ICE agents in Minneapolis, where thousands have gathered in...
How to Figure Out Your Life
The English writer Oliver Burkeman’s “Meditations for Mortals” introduces itself as a kind of handbook on how to cultivate more joy by acknowledging that “you’re never going to sort...
The Brilliance and the Badness of “The Sun Also Rises”
The second sentence is “Do not think that I am very much impressed by that as a boxing title, but it meant a lot to Cohn.” Even to my...
